No Cost Publicity For Real Estate Agents
Are you wondering why your local newspaper has always been quoting your competitor in numerous stories but has not even called you once?
Why is it that no matter how many media releases you roll out every year, you and your real estate firm do not get the needed media mileage? You must target good publicity if you want to lure more prospective real estate customers. If other real estate agents could do it well, so could you.
If you think all your previous attempts for get media coverage have always fallen flat, it is high time you quit grumbling and immediately start taking a more proactive approach at gaining free publicity. You should act hastily as hundreds of your competitors are now doing that. You should notice that most of them get publicity by just trying to become helpful and volunteering themselves as resources for media reporters who need industry and background information.
As mentioned, the first strategy to gain publicity as a Realtor is to be helpful. Be friendly with media reporters. It may be necessary to invite them occasionally for lunch or dinner. During such meetings, let them know that you are a good resource person if they would ever need insider information about the industry. Let the reporters know the specific areas you cover so that whenever there is news related to real estate in the areas, they would certainly contact you.
As part of being helpful, media people and reporters would surely appreciate it if you would regularly fax or email copies of articles, trade publications, and industry reports. Such information would be helpful and resourceful to them. Doing this could make your self seem trustworthy and reliable to them. It would also help if you would offer your own opinion about proposed legislation dealing with specific changes within the real estate industry. Give reporters news tips as well as story ideas so that they would be aware even if they do not relate well to realty. It is important to establish your self more as a valuable resource person so reporters could keep asking you about more information.
Invite media reporters to major events sponsored and facilitated by your real estate firm. This is one way of assuring them that you recognize their helpfulness and significance to the industry. Doing so could also help establish a good relationship between you and the media. This relationship could prosper and translate into good publicity at all times. If media has a positive image of you, it would make sure people would also do the same.
Update media reporters about the latest happenings and developments not just in your firm but also about the entire real estate industry. As mentioned, they would most appreciate your efforts to reach out and make them part of every happening or event concerning you. They need to always be updated about industry market movements and events. Be accurate and resourceful when giving out information as you would not want to ruin their trust.
About the Author:
Beverly Manago is a freelance writer focused on the real estate industry, and a consultant for My Single Property Websites, a web 2.0 marketing tool that lets real estate agents create stunning virtual tours and single property sites easily. She also contributed to an article about the Virtual Real Estate Brokerage there.
Article Marketing
8 people like this article
